Toyota - Mobilizing to Meet Mobility Demand

Client / Event Overview

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Toyota Motor Sales, U.S.A., Inc. partnered with ShowMax to support its efforts in the growing automotive mobility market, focused on consumers with disabilities and others requiring specially equipped vehicles. ShowMax supported Toyota’s initiatives through event staffing, education, and mobility-focused outreach.

The Challenge

Toyota aimed to engage a highly specialized and often underserved audience while building long-term trust within the mobility community. The challenge was to deliver accessible, informative experiences and consistent education for consumers, caregivers, and industry professionals.

The Solution

ShowMax implemented a multifaceted solution that included staffing Ability Expos with trained mobility specialists, facilitating training for Toyota’s Certified Mobility Dealers, and developing custom reporting tools to track mobility product performance nationwide.

Execution Highlights

• Specialized product specialists at Ability Expos
• Curriculum development and dealer training programs
• Education and outreach for healthcare professionals
• Custom reporting and data insights
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Results & Impact

The program strengthened Toyota’s presence in the automotive mobility market and improved awareness among consumers and professionals alike. ShowMax’s educational and reporting support helped Toyota demonstrate value and optimize its mobility initiatives across regions.

Services Provided

• Specialized event staffing
• Consumer and professional education programs
• Curriculum writing and facilitation training
• Custom reporting and analytics
• Event coordination and logistics