Progressive — Creating Lasting Brand Experiences on National Tours
Client/Event Overview
Progressive Insurance partnered with ShowMax, at the request of creative agency Arnold Worldwide, to activate two national event tours: the International Motorcycle Show and the National Marine Manufacturers Association Show. The goal was to build awareness, create memorable brand experiences, and generate shareable interactions with event attendees.
The Challenge
Progressive needed to stand out in high-traffic consumer event environments where traditional insurance messaging could easily be overlooked. The challenge was to transform a functional category into an engaging, entertaining brand experience that encouraged participation and social sharing.
The Solution
ShowMax executed a playful experiential strategy centered around Progressive’s iconic character, Flo. Attendees were photographed and digitally placed alongside Flo on motorcycles or boats, creating branded content that could be shared via email and social media. ShowMax also supported agent interactions, merchandise distribution, and full on-site execution.
Execution Highlights
- Interactive digital photo experiences with Flo
- Social sharing integration for email and social platforms
- On-site agent engagement and conversations
- Branded merchandise distribution
Results & Impact
The activation successfully brought Progressive’s brand personality to life, generating high engagement and shareable moments across tour stops. Attendees responded positively to the interactive experience, creating organic buzz and memorable brand connections.
Services Provided
- National tour management
- Brand ambassadors and on-site professional staffing
- On-site agent engagement experiences
- Branded merchandise distribution